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    <lastmod>2022-07-13</lastmod>
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      <image:title>indigenous tourism</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1571314624086-KKFOAQB8BHVP9KPHFOY1/Screenshot+2019-10-17+07.49.07.png</image:loc>
      <image:title>indigenous tourism</image:title>
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      <image:title>indigenous tourism</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1571314624086-KKFOAQB8BHVP9KPHFOY1/Screenshot+2019-10-17+07.49.07.png</image:loc>
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      <image:title>Home - WRITING THAT MAKES COMPLEX ISSUES COMPELLING</image:title>
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    <loc>https://carolgoodstein.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-25</lastmod>
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      <image:title>Services</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1452565246122-6BQ8SBVIGJQBD9QJHYZZ/Screenshot+2016-01-11+21.09.24.png</image:loc>
      <image:title>Services - STRATEGY</image:title>
      <image:caption>Brand-building Communications planning Content Audit Audience Research Messaging</image:caption>
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      <image:title>Services - Publications</image:title>
      <image:caption>Reports Articles Web copy Newsletters Blogs</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1452526320413-W7TU1NWT6WAA90JK6ZBB/image-asset.png</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1454095459412-GFES18T1SIIORABWW0OB/Screen+Shot+2016-01-11+at+5.36.51+PM.png</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1452565246122-6BQ8SBVIGJQBD9QJHYZZ/Screenshot+2016-01-11+21.09.24.png</image:loc>
      <image:title>Services - STRATEGY</image:title>
      <image:caption>Brand-building Communications planning Content Audit Audience Research Messaging</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1747947088275-OMY4PIAVQQUU8S9HJ23O/unsplash-image-LuQ2ex5HY3c.jpg</image:loc>
      <image:title>Services - Publications</image:title>
      <image:caption>Reports Articles Web copy Newsletters Blogs</image:caption>
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    <image:image>
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      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1454095459412-GFES18T1SIIORABWW0OB/Screen+Shot+2016-01-11+at+5.36.51+PM.png</image:loc>
      <image:title>Services</image:title>
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    <loc>https://carolgoodstein.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1572903794466-K5WUV00IOT8DU1R2XEUI/cocoa-video-homeslide-4.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Campaign to promote sustainably grown cocoa that supports farms in Africa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1660049128163-MBEWYWDDG81EKFFYALHO/10millionbetter_FBcards5.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Sustainable tourism campaign</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/e40ef5c1-9b22-4231-a559-4944daa2ff25/Xnapper-2025-05-23-08.51.34.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Campaign to pressure Home Depot to carry sustainably sourced cabinets and stop the illegal sourcing of woord</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/bd06af72-7a30-4c80-b044-795020dd25cb/Screenshot+2016-01-06+13.49.31.jpeg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Influencers for Follow the Frog campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1602694899338-QROMXA345TEYORTLF6A8/Screen%2BShot%2B2016-01-11%2Bat%2B5.36.51%2BPM.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Award-winning Follow the Frog campaign for the Rainforest Alliance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1572902445567-A93UWL75L5Y5ZWXF9QD8/_I_m+Alive_+Brasil_+The+Floresta+da+Tijuca+Sessions.mp4.Still013.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>I'm Alive, a campaign with GRAMMY® Award-winning artists Caetano Veloso and Lenine to raise global awareness about the Rainforest Alliance's work in Brazil</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1457000995560-MXYZD3YAQBR9E3HZXYBG/image-asset.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>10-month integrated experience designed to foster engagement with a growing population that cares about sustainability and want to take action in their daily lives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1767842306516-A5XQF0MQHT13C679DV8T/Marketing+collateral+for+Lipton%27s+sustainable+tea+campaign.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Lipton promotion of sustainably produced tea from Kenya</image:caption>
    </image:image>
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  <url>
    <loc>https://carolgoodstein.com/websites</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1452611325246-N9PXV70KEZX1MTI5LBOC/image-asset.png</image:loc>
      <image:title>Websites</image:title>
      <image:caption>Promotion for Rainforest Alliance Certified coffee with McDonalds</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1452611648838-VW9JQWYDPORVH080I9WY/image-asset.png</image:loc>
      <image:title>Websites</image:title>
      <image:caption>Sustainable tea branded platform with Lipton's and National Geographic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1453136782829-A4AVSGPOI6HA75W9VBWB/Screen+Shot+2016-01-11+at+10.30.12+AM.png</image:loc>
      <image:title>Websites</image:title>
      <image:caption>Year-long native content platform to engage consumers on the benefits of sustainability with The Guardian, Chiquta, Domtar and Avery-Dennison</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1571068205865-AWDV3SL2DDMUOITZ390Y/Screenshot+2019-10-14+11.42.02.png</image:loc>
      <image:title>Websites</image:title>
      <image:caption>Screenshot of the Marti website with a blue underwater background of coral reef and sea plants, displaying the initiative's logo of a coral-shaped graphic with white dots and the text 'marti the MesoAmerican Reef Tourism Initiative'. Overlay text reads, 'PRESERVING THE MESOAMERICAN REEF THROUGH STRATEGIC ALLIANCES'. Navigation menu at the top includes About Us, Our Work, Get Involved, News, Contact, and a red Donate button.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Websites</image:title>
      <image:caption>Website for the International Institute of Tourism Studies at GW School of Business,</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1571312587728-KW864II8Z0G8IWVFDO6W/SAMPLE+SLIDE-6.jpg</image:loc>
      <image:title>Websites</image:title>
      <image:caption>Conference platform sponsored by the Bureau of Indian Affairs and George Washington University</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1747939739859-XFB4S8J7VDIZUAGO0R2L/Xnapper-2025-05-22-14.46.39.png</image:loc>
      <image:title>Websites</image:title>
      <image:caption>Website content and outreach strategy for 'Feeding Ourselves Thirsty,' a Ceres' platform on water risks in the food sector geared for institutional investors.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1747940093496-U5TDT2JQ9ZCPE8SWEFIR/Xnapper-2025-05-22-14.54.00.png</image:loc>
      <image:title>Websites</image:title>
      <image:caption>New ebsite for Sustainable Travel International</image:caption>
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      <image:title>Sustainability Storytelling For Change</image:title>
      <image:caption>RAINFOREST ALLIANCE FOLLOW THE FROG VIDEO 5+ MILLION VIEWS CANNES LIONS AWARD</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1456830697132-5CU4O92SYHVP7F3XCKVA/image-asset.jpeg</image:loc>
      <image:title>Sustainability Storytelling For Change</image:title>
      <image:caption>CANNES CORPORATE AND TV AWARD-WINNING VIDEO FOR COCOA CAMPAIGN</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1457002101137-N5RXY202T8YNRRDPFUQO/image-asset.png</image:loc>
      <image:title>Sustainability Storytelling For Change</image:title>
      <image:caption>THE GUARDIAN: YEAR-LONG PLATFORM TENS OF MILLIONS OF CONSUMERS ENGAGED</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1571280499023-06CMLK8K7BHZ6ODBE8N3/alan-hurt-jr-67563-unsplash.jpg</image:loc>
      <image:title>Sustainability Storytelling For Change</image:title>
      <image:caption>BIA, GEORGE WASHINGTON UNIVERSITY + ORGANIZATION OF AMERICAN STATES</image:caption>
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      <image:title>Services - STRATEGY</image:title>
      <image:caption>Brand-building Communications planning Content Audit Audience Research Messaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1452603097723-DLLJZ3HSHGLJH11UHPMR/image-asset.png</image:loc>
      <image:title>Services - Publications</image:title>
      <image:caption>Reports Articles Web copy Newsletters Blogs</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1571068278966-2PJJEOLKLHX8FOYIM5V9/Screenshot%2B2019-10-14%2B11.42.02.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568ab8059cadb68804b3c76c/1456846328759-MKY6WI396FC77OYJPPQV/image-asset.jpeg</image:loc>
      <image:title>Services</image:title>
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