LOOK GOOD, SOUND SMART, DRIVE CHANGE.
Communications strategy, writing and editing for businesses and nonprofits..
Work examples
I work with clients to inform, motivate, contemplate, engage and compel their audiences to action.
ESG report
Yale School of the Environment annual alumni magazine
Promotional collateral
Yearlong native content campaign
Article on sustainable urban design
100-page ESG report
About
As a senior strategist, writer and editor, I produce compelling communications for businesses and nonprofit organizations.
With more than 30 years of experience, I’ve had the good fortune to work with dozens of Fortune 500 companies—from Unilever to Walmart— leading nonprofits, such as Ceres, NRDC and the Rainforest Alliance—where I was Director of Communications & Marketing for 15 years—academic institutions including Yale and George Washington University, and some of the world’s largest philanthropies, including the Gordon and Betty Moore Foundation.
I bring to all client partnerships extensive subject matter expertise in climate change and sustainability communications along with a deep understanding of the economic, environmental and social drivers that present ever-changing risks and opportunities in today’s volatile times.
6,000,000 VIEWS AND COUNTING
Still ranked as one of the most influential nonprofit videos. Winner of Bronze Lion in the Film Lion Category for their innovative ad campaign, Dramatically raised the profile of the Rainforest Alliance and partner companies.
Services
Communications Strategy and Roadmap
Strategic planning
Mission and vision
Positioning
Writing & Editing that Makes Complex Issues Compelling
Annual reports
ESG reports
Articles
White papers
PPT decks
Brochures
Blogs
Web copy
Promotional collateral
Campaigns and Brand-building that Compel Action
Advocacy and fundraising campaigns
Organizational narrative
Messaging
Build trust, drive loyalty, create value and deliver competitive advantage.
Testimonials
I have been fortunate to work with Carol Goodstein for more than 15 years and have greatly valued her creativity, vision, outstanding storytelling and writing skills. It was under her leadership that we had an award winning and highly successful social media platform with the Guardian, which resulted in an unprecedented level of engagement.
—Tensie Whelan, Founding Director of the NYU Stern Center for Sustainable Business and former Executive Director of the Rainforest Alliance
I’ve worked with a lot of clients, producers, and executives and few have been as supportive, intrepid and willing to stand up to organizational status quo as Carol. She brings a fresh and original outlook to communications, especially in regards to social change.
— Max Joseph, Film Director
Carol did an enormous amount to raise the profile of the organization. The Follow the Frog video and campaign were pivotal in helping to put us on the map, piquing the attention of companies, the public and funders.
—Ana Paula Tavares, former VP Development, Rainforest Alliance
