10 MILLION BETTER
CAMPAIGN
PROBLEM
Behind the palm-fringed, wind-swept, white sand beaches of the tourism industry’s idyllic promotional imagery, lurks the bleak truth. Tourism dollars don’t generally end up in the pockets of local people. And too often, a place’s popularity leads it down the dusty trail to rack and ruin. Think Acapulco or Machu Picchu or Nepal. Polluted, poor and derelict.
SOLUTION
An advocacy campaign for the tourism industry to encourage them to operate with respect to the environment and local communities. Digital assets, targeted media outreach and social messaging. Check it out.
