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Static reports, in short, particularly voluminous ones, are not necessarily the best channel to deliver information that resonates, inspires, motivates, and activates stakeholders. These audiences need to be emotionally engaged, ideally by a cascade of compelling content that lives alongside, not inside, your report.
ESG reports are primarily just that: reports. They inform and analyze. On their own, they’re not communications tools meant to inspire or engage.
Carol Goodstein explains how storytelling backed by data can be a vital tool in communicating a company's purpose to different audiences