“Over her many years at the Rainforest Alliance, Carol did an enormous amount to raise the profile of the organization. The Follow the Frog video and campaign were pivotal in helping to put us on the map, piquing the attention of companies, the public and funders.
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STRATEGIC COMMUNICATIONS + CONTENT
With a flexible team of designers, directors, and social and traditional media experts, Carol Goodstein produces high-impact, low-cost, blather-free communications.
STRATEGY
PLANNING | Positioning | CONTENT AUDITING | BRAND Narratives | messaging
Establish a game plan with clear goals, objectives and tactics that ladder up to your mission.
Articulate what makes your work compelling and essential.
Frame your organizational story.
Review existing content to determine what works and what could be improved
Develop key messages for targeted audiences.
CONTENT
ARTICLES | REPORTS | NEWSLETTERS | BLOGS | WEB COPY | REPORTS |CEO letters |presentations | Videos | Marketing collateral
Expertly written, edited and designed content to inform and engage your audiences, and most importantly, to inspire action.
Clear, compelling copy
Attractive design
Data-driven stories
SEE EXAMPLES
PLATFORMS
Websites and micro-sites that look good, read well and that function. From scratch or overhauled.
SEE EXAMPLES
CAMPAIGNS
Amplify your message, expand your audience, engage your donors and customers. Targeted campaigns produced in collaboration with your team and outside creatives.