The Road to Better
The challenge: Hundreds of farmers were doing the right thing. Keeping plots tidy, eliminating nasty pesticides, protecting wayfaring critters. But they weren’t quite getting the big picture.
Not only were they largely unaware of all the other fellow farmers who were doing good, they had no idea that their harvested cocoa or coffee beans were landing in Mars Bars, macchiatos and iced skinny mochas. So we made this video about them and for them, to connect them to farmers and cuppa joe sippers worldwide.